matomo

AI Optimized Media Production

AI Optimized Media Production

This project aims to optimize the time-consuming layout adjustment process in print editorial teams by leveraging AI technologies to make more efficient use of resources while maintaining high content quality.

Artificial Intelligence

Challenge

Despite the use of the latest CMS systems, print editorial teams in today's media houses still spend many hours fine-tuning content and layouts to ensure the high quality their readers have come to expect.

This process is often time-consuming and consumes valuable resources that could be better spent elsewhere. At the same time, this work is largely invisible to the reader, who is focused on the journalistic quality of the content, not the meticulous fine-tuning of the layout.

Our Approach

Through a detailed analysis of layout requirements and automation potential, close collaboration with the in-house core team, and consideration of existing processes and systems, we developed a solution that enables a high degree of automation. Repetitive layout adjustments are fully automated and optimized without compromising design quality.

Our Solution

Using Artificial Intelligence (AI), a content-neutral layout can generate one or more editions with 70-90% automation and no manual intervention. Textual customization can also be automated if desired.

The result:

  • A reduction of time and resource consumption by over 90%.
  • Consistently high design quality.
  • The release of valuable capacity for other profitable tasks within the company.